From sweet Valentine’s sentiments to something more serious, say it with a vegan Pop-Tart. As a cottage business, she’s open to customizations, meaning she can write your feelings on a Pop-Tart. In addition to the staple Pop-Tarts that look exactly like the Frosted Wildberry Pop-Tarts, baker Amaris Riddle regularly whips up Pride pastries. Moon Child Vegan Cakes in Dallas, TX also uses tender, flaky toaster pastries to send a message. Schlanger has also created PopTarts art for PRIDE and decriminalizing homelessness. Immediately following the Supreme Court’s decision to overturn Roe v Wade, the duo created a series of pro-choice toaster pastries featuring text such as “Bans Off Our Bodies” and two others with an anatomically correct vagina and a pair of hands breaking a hanger. While many of their treats feature cute Snoopy images and other whimsical decorations, other pastries deliver a message alongside a sweet interior. Justine Hernandez and baker Chloë Kiko Oki Schlanger of Los Angeles’ Just What I Kneaded bakery make people look when they have a frosting tip in hand. ![]() Vegan-friendly bakeries are embracing the nostalgic snack and not only improving upon the quality of ingredients and overall experience but using the icing to take a stand. There are other ways to get your hands on a vegan toaster pastry that don’t involve ripping open foil packaging or laboriously making your own. Bobo’s unfrosted flavors are plant-based, but Nature’s Path-another popular toaster pastry option-puts honey in its unfrosted flavor and dairy in its glazes. In regards to store-bought non-Kellogg’s toaster pastries, the pickings are slim. The three surviving unfrosted flavors-Blueberry, Brown Sugar Cinnamon, and Strawberry-are animal-free and suitable for vegans. There are no eggs or dairy in the pastry or the filling (with some exceptions like the Frosted Chocolate Fudge, Frosted Chocolate Chip, and Frosted Cookies & Creme), but the icing contains gelatin, making most PopTarts unsuitable not only for vegans but vegetarians as well. The vast majority of name-brand Pop-Tarts are not vegan due to one detail: the icing. Keep reading for our favorite vegan varieties. Today, major brands and independent bakeries are whipping up their own version of these retro snacks. Today, Kellogg has created more than 30 flavors of Pop-Tarts, though Strawberry and Brown Sugar Cinnamon remain the most popular. The icing was introduced as a way to keep the pastries cool to the touch after popping out of the toaster. Additional frosted flavors debuted in 1967 with Dutch-Apple, Concord Grape, Raspberry, and a glazed Brown Sugar Cinnamon. The original four flavors were unfrosted and filled with Apple Currant Jelly, Strawberry, Blueberry, and Brown Sugar-Cinnamon. Advertisements encouraged customers to pop their pastry into a toaster then break in two along the diagonal line. The original Pop-Tarts featured a thin, flour-based pastry, filled with fruit preserves, and marked by a long diagonal indent. The first advertisements even called out “made with Smucker’s pure fruit preserves” to combine a sense of wholesomeness with the convenience craze of the 1960s. The goal was to create a new, shelf-stable, convenient breakfast food that resembled toast and jam. Pop-Tarts date back to 1964 when Bill Post developed it for Kellogg. The popularity of these treats was driven by the brand-like Kleenex is to tissues and Ziplok is to plastic storage bags, Pop-Tarts is what most people call a thin, portable hand pie often with a sugary glaze. ![]() What mainstream culture refers to as Pop-Tarts is actually a generalized term for toaster pastries. From Pop-Tarts’ inception to recipes you can bake at home, here is everything you need to know about Pop-Tarts and their mouthwatering variations. Outside of the supermarket, we’re seeing recipes for plant-based toaster pastries in cookbooks and buying them by the dozen at our favorite vegan bakeries. ![]() Vegan Pop-Tarts thankfully do exist, but in limited flavors. Straight from the foil, toaster, or freezer (try it), a Pop-Tart is good no matter how you eat it. Like any child, teen, or adult, we also love a glazed, flaky crust filled with jam. Pop-Tart sales have continued to grow steadily since the 1980s, selling over 2 billion Pop-Tarts a year. Americans may love a health trend, but that hasn’t stifled their love for these foil-wrapped toaster pastries.
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